- Client NameRip Curl
- LocationCosta Mesa, CA
- YearOngoing since 2018
- CategoriesSurfing & Action Sports Industry
Keeping a Global Brand Looking Sharp at the Local Level
Rip Curl is one of the most recognizable names in surf. Their North American headquarters are based in Costa Mesa, but their marketing reach stretches across dozens of retail stores throughout Southern California.
We’ve worked with Rip Curl for years to support their product launches, branding rollouts, and seasonal refreshes. These projects often move fast, with short timelines and multiple store locations to manage.
Services We Provided:
Lightbox & backlit signage
Large format printing
Certified installations
Multi-location coordination
High Pressure, No Problem
Rip Curl moves fast. Their campaigns often launch with very little notice, and that means multiple stores—sometimes ten or more in different cities—need graphics installed at the same time.
These aren’t simple jobs. Each location requires branded window graphics, backlit signage, or other point-of-sale items. Everything needs to be printed, delivered, and installed on schedule to meet the marketing launch.
Monster Image was brought in to manage this complex process—from design through production and installation—without slowing down the pace of Rip Curl’s go-to-market plans.
A Long-Term, Dedicated Partner
Monster Image handles everything in-house, which helps us respond quickly. Our design team works directly with the client to format and produce brand graphics that match Rip Curl’s vision.
We print all materials on-site using high-quality large format equipment, and we manage installations through a trusted network of certified professionals in major cities across North America.
This setup allows us to deliver consistent branding, whether it’s a lightbox graphic in Santa Monica or a window wrap in San Diego.
In addition to retail graphics, we’ve also wrapped Rip Curl’s delivery vehicles—bringing the same level of quality and visual impact to every part of their operation.
What The Customer Had To Say
“We’ve been working with Monster Image for over five years now, and they always do an exceptional job. They are quick, efficient, and high quality.
They’ve done everything from wrapping our vehicles to all of our Surf Centers with graphics, and they’re always eager to work with us to make sure the job is done right.
Additionally, they are a pleasure to work with.”